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Five Years of 'Magic' : National Automatic Door Day

Blog 34, March 2025

It's hard to believe that this year marks the fifth observance of National Automatic Door Day. Here's how we announced the first one back in 2021:

The American Association of Automatic Door Manufacturers (AAADM) is proud to announce the nation's newest holiday—National Automatic Door Day … It's a day to celebrate the greatness of automatic doors, while also promoting key messages that unite the industry — including messages of health, wellness, and equality.

That was an apt year to bring some well-deserved attention to our industry's products. Still gripped in the global COVID-19 pandemic, newfound attention was being paid to the way germs transfer via touch. Automatic doors were a welcome sight to the walking public, because it meant they didn't have to use their shirttails or search their pockets for a Kleenex to protect their hands. It was a moment when our doors, often taken for granted, proudly made their usefulness known.

In the ensuing years, we've continued to use National Automatic Door Day to raise awareness about how we positively impact the world. But we've also placed humor at the forefront. The social media campaigns we've released in conjunction with the day have been lighthearted and fun. This year is no different.

The theme "Everyday Magic" was chosen because, frankly, who among us hasn't pretended to open an automatic door using only the power of our minds? We've seized on that relatable occurrence to craft a social media campaign that focuses on the brief escape afforded by automatic doors … while also encouraging exploration the more serious work they can do.

Our vital link to accessibility is clear, with our products helping people with disabilities live more independently. The hands-free/germ-free nature of automatic doors remains well-remembered. We want more people to realize how these entrances can help buildings to be greener and safer – by keeping heating and cooling in, weather out, and, paired with access control systems, regulating who enters a building.

One day can't do it all, of course. But year after year, this day helps to remind people – and even ourselves – of the truly magical work we do.

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